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Branding your business for growth!

Innovation Collaboration Centre

There are scientific laws in marketing, laws that every modern marketer should know.  They explain how brands grow; the level of brand loyalty we can achieve; the importance of 100% loyal customers; and what the path to growth for our brand will look like.  These wide ranging discoveries come together to demolish some popular marketing myths and to give clear focus for where our marketing efforts should be placed.

The University of South Australia’s Innovation & Collaboration Centre is pleased to welcome Professor Anne Sharp from the Ehrenberg Bass Institute for Marketing Science.  In this onehour seminar, Professor Sharp will draw on decades of research that has progressively uncovered scientific laws about buying and brand performance to help you create long term brand growth for your business or start up.

Meet the Speaker
Associate Professor Anne Sharp focuses on bringing marketing science knowledge to sustainable marketing. Anne’s research broadly focuses on how marketing can help the general public to make behaviour changes for improved environmental outcomes. The common theme of Anne’s research is having evidence to underpin the decisions and beliefs. Most of Anne’s work is done in collaboration with industry partners including consumer goods manufacturers, local government, regulatory bodies, and environmental groups.

WHEN: Friday, 10 June 2016 from 4:30 PM to 6:30 PM
WHERE: Innovation & Collaboration Centre (ICC) – Level 4, Catherine Helen Spence Building, UniSA City West Campus, 55 North Terrace, Adelaide

Register Now